I live in Berlin with my wife Holly
aaronjlkelly [at] gmail [dot] com

• The real secret is the salt.” As a veteran of the movie exhibition business, he explained that the more salt that a movie theater added to the butter it poured over its popcorn, the more money it made since it drove customers back to the concession stand for drinks—where they buy more popcorn. Stephenson concurred, adding, “We are in a very high-margin retail business.

  Highlighted by Aaron Kelly in The Hollywood Economist: The Hidden Financial Reality Behind the Movies
  12 Dec 2011